Business and Money Tips

One of the most confused communication in the business world, be it in sales or advertisements, is the concept of benefits.  Often people mistake features as benefits, and many also mistake advantages as benefits. As we know, a feature is a characteristic of what you do. Like your company has 5-day week and 14-days annual leave.  This is obviously a feature and not a benefit.  A feature can be considered as an advantage if such a feature is not common.  But in today's world, 5-day week and 14-days annual leave are too common to be considered an advantage. What about benefits?  They are not general things but things that mean something to people .  That is, p eople do really benefit from them .  So using the above example, if a person wants a career that offers fast promotion or good incentives, 5-day week and 14-days annual leave will not mean anything to him and are thus not considered benefits to him. In short, benefits are special to the per...