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Showing posts with the label Words that Sell

No More Saying the Wrong Things to Customers

A powerful command of words is the number one requirement for succeeding in the filed of sales. Whether you are cold calling a prospect, presenting to a group of decision makers, or dealing with price objections, you need to say the right thing at the right time. Specifically, you need to do these 3 things well in sales: Build Trust and Cultivate Relationships Handle Objections effectively to close faster  Get past Gatekeepers and Reach Decision Makers faster than your competitors Successful salespeople use a very effective sales process that wins business over easily. This process sells without selling as it creates the conditions for buyers to buy by themselves. The magic process is Asking Questions . Asking questions helps you to find out what are the real needs of your customer to determine how much they are willing to pay for a solution. But you cannot just ask a few questions and expect a sale. You need to ask the RIGHT Questions in the RIGHT ORDER . This new course ...

The Magic Words and Phrases that Move Managers

We know words and phrases are magical in that they have the power to change minds.  If you use the right words and phrases, sales would come.  If you use the wrong one, sales would go away.   If you are selling to people holding management positions, you need to use words and phrases that reflect what they want: certainty, little risk and most importantly, reliable results .  Understand that management people are not entrepreneurs, they are not risk takers and their primary responsibility to their boss (the entrepreneur) is to protect and grow the investment.   Never use words and phrases that will frighten these managers, like "Rapid growth", "Double your return", "Massive profits", "Take more risks" and "Dare to be different".  The following 22 words and phrases are most suitable: Minimize your risk Going one step at a time Protect what you've built Go straight down the middle Spread the risk Cementing your career fu...