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Showing posts with the label Emotional Reasons

The Only Motivating Reason for People to Buy

What motivate people to buy?  Why is it that some salespeople seem to have no challenge in selling, while others cannot even get people to part with one dollar?   People are motivated by a ' What's In It For Me? " attitude.  If you want your prospects to buy your products or service, you must give them the 'It" or good reason to buy.   We know that people don't buy just for the sake of buying.  People make decisions based on the vested interest of the outcome of the decision.  The challenge of every salesperson is to learn the interest or motive pattern of the prospect - know that motivates them to say yes.  If the salesperson focuses on the motives behind their desire to purchase, and supply an incentive to that motive, he will fulfil their desire and get the sale.  It's that simple.   What then are the underlying motives for people to buy?  There are 11 emotional reasons in order of importance: They are all to feel: Good P...