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Showing posts with the label Adding Value

31 Value of What You Sell

Gone are the days when people will buy what you sell.  Also, a long-established brand may not bring in sales.  Look at the dismal sales of Samsung phones in 2023 you'll realize that what customers want is nothing but an increase in their value.  Value to an individual could mean more convenience, faster productivity and a reduction in cost.   Increase in income. Your product or service must ultimately lead to an increase in income for your clients, whatever you are selling.  ' Reduction in cost, which can be current and future costs  Reduction in wastage Lower transaction and inconvenience cost Cut down on future repair and maintenance costs Higher productivity Lower overheads (over income) Better risk management, and lower risk  Improvements in cash flow Better branding and image, resulting in higher income Ease of use, resulting in higher productivity A Happier You and/or your team, giving higher income Better utilization of capital and other re...

No Different from the Rest and Yet is Different

Everything in business starts and ends with sales, so all salespeople must be selling or they are simply redundant.  I f you don't make a difference to your customer, you are no different from other salespeople in the market, and customers will not choose you.   Making a Difference (MD, not MAD) is  not about offering the lowest price at the highest quality and the fastest delivery .  Nor is the MD Salesperson providing the best entertainment, for you are not an entertainer.  It is also not about you providing the most service, especially services that are way beyond the core of what you're doing.  This is because a salesperson is NOT a Service Provider, but a Service Provider that Sells.     There are 7 ways that you can make a difference to your customers: Adding Value to Customers Even When They Don't Buy .   Giving Referrals to your Customers Help the Customer to Save Money, Time and Energy  Make the Customer and his...