31 Value of What You Sell

Gone are the days when people will buy what you sell.  Also, a long-established brand may not bring in sales.  Look at the dismal sales of Samsung phones in 2023 you'll realize that what customers want is nothing but an increase in their value. 

Value to an individual could mean more convenience, faster productivity and a reduction in cost.  

1. Increase in income. Your product or service must ultimately lead to an increase in income for your clients, whatever you are selling.  '
2. Reduction in cost, which can be current and future costs 
3. Reduction in wastage
4. Lower transaction and inconvenience cost
5. Cut down on future repair and maintenance costs
6. Higher productivity
7. Lower overheads (over income)
8. Better risk management, and lower risk 
9. Improvements in cash flow
10. Better branding and image, resulting in higher income
11. Ease of use, resulting in higher productivity
12. A Happier You and/or your team, giving higher income
13. Better utilization of capital and other resources, resulting in higher income
14. Better compliance with government and other environmental regulations, leading to lower cost
15. More convenience, giving rise to more income
16. More time for you to do more value-added activities, resulting in higher income
17. Fewer complaints and problems, leading to lower cost
18. Better control and management, leading to lower cost
19. Leaps in strategic management and leadership, resulting from the above
20. Lowering stress level
21. More efficient use of human capital
22. Better deployment of financial capital, leading to higher business value
23. More free time to pursue higher value activities like strategizing
24. Compete better in the marketplace, resulting in higher income
    
25. Peace of mind
26. Better physical health
27. Better mental health
28. Higher energy from all the above
29. A sense of contribution to the world, resulting from the above
30. Better self-image, leading to higher income
31. Do more with less

I could go on and on: but the point is all salespeople must be able to increase value for their customers or they are just wasting customers' time and money.