Business and Money Tips

In a sense we're all selling the invisible: we're selling something that people cannot really touch and feel, and people don't need what we are selling. Even if you're selling a physical product you're still selling the invisible because it's the trust and reliability that people ar buying.   In short, we're all selling ice to the Eskimos! First of all, understand what is 'Selling Ice to the Eskimos' and how does it differ from Selling in Difficult Situations?  Selling ice to the Eskimos is even more tougher than selling to different people because there is simply no need or want for your product! To Sell Ice to the Eskimos, we first need to define our Customer correctly; with proper definition, you can then Create a Need that this customer never known before. After that, you need to Make your client a Hero and with that, they will be so happy to buy what you're selling. To sell ice to the Eskimos requires us to do a business and no...