As we know, a good salesperson does not sell, he merely creates the conditions for customers to buy by themselves. As what Sun Tzu said in the Art of War, the highest strategy is to win the war without fighting, so in sales the highest strategy is to sell without selling. There are 5 ways to create the conditions for customers to buy: Sell then Tell . Before you tell people anything, sell them the idea why they must listen to you. You can do this with the phrase, "Why I am telling you all these?..." Pull then Push . You must attract people to what you are selling and if they still don't bulge, you have to push them to make a decision. Attract people to buy not with what you sell, but with the benefits of what they will gain and the loss they will make if they don't buy . Pushing is not to push people to buy so that you can close the sale but to push them to achieve what they want to achieve . People want to achieve different things, b...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com