In the next 30 days, I want you to climb your own mountain and really ‘huat’ in this new year. Everybody wants higher sales, but we know that sales come from customers, and customers give you sales transactions with a certain dollar sale. And customers come from prospects, and prospects come from our target market. So from here I derive the “ 5-Way Sales Leverage Chart ”: Target Market X Marketing Conversion = NO. OF PROSPECTS X Selling Conversion = NO. OF CUSTOMERS X No. of Transactions X Average Dollar Sale Price = SALES From the above formula you see that there are only 5 variable things – the target market, marketing conversion, selling conversion, no. of transactions and average dollar sale. So how to change the 5 things so as to build your business? Let’s look at an example. I have inserted some simple figures into our formula: Target Market 4,000 X Marketing Conversion Rate 10% = PROSPECTS 40...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com