You work hard and give your prospects good presentations. You also go the extra mile and put customers' interest first. Yet to your dismal you discover that no matter how hard you sell, they simply won't buy. Why? The reason is people don't buy what you sell, no matter how good or special your goods and services are. People don't even buy the benefits of what you sell. People buy base on one and only reason: their reasons. Until you can satisfy any of the following reasons, they just don't buy. This is the biggest secret you're going to learn. The reasons that customers buy may not be the reasons that you sell . Know them, and you will be able to even Sell Ice to Eskimos (click here for details). The reasons customers buy include: They buy from you because they need to diversify their supply base You offer On-time delivery or just-in-time delivery They buy to fulfil their needs (internal or external) You sell Quali...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com