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Showing posts with the label Repeat Touch Repeat

3-Steps to Making People Remember What You Said for Life

We know that most customers don't and can't comprehend all the sales information that they hear from us.   In fact most people cannot even remember what they had for lunch yesterday.  Yet I know that as a master salesperson I need to make my customer remember what I present, not just for now but for life.  That's why I do the 3-Prong Approach: Repeat-Touch-Repeat. Repeat: During the sales presentation, we have to repeat what we previously said.  This repeat is like giving people a second helping and people will thank you for that.  It's like what happens when we first hear a new song.  We hear mostly the beat and tune and say, "This is a nice song."  Then, after hearing the same song for a second or third time, we start to pay attention to the lyrics, and start to appreciate that the song is quite meaningful.  Well, it's the same as in sales presentation.   Repetition is the mother of liking. Touch: After we repeat our Presentation, we have to let