Business and Money Tips

We know words and phrases are magical in that they have the power to change minds.  If you use the right words and phrases, sales would come.  If you use the wrong one, sales would go away.   If you are selling to people holding management positions, you need to use words and phrases that reflect what they want: certainty, little risk and most importantly, reliable results .  Understand that management people are not entrepreneurs, they are not risk takers and their primary responsibility to their boss (the entrepreneur) is to protect and grow the investment.   Never use words and phrases that will frighten these managers, like "Rapid growth", "Double your return", "Massive profits", "Take more risks" and "Dare to be different".  The following 22 words and phrases are most suitable: Minimize your risk Going one step at a time Protect what you've built Go straight down the middle Spread the risk Cementing your career fu