Business and Money Tips

One of the most crucial job of a sales manager is to ensure that the business has a constant supply of new leads or new clients.  This is because we know that there is a natural attrition rate of 20% every year,  that is, 20% customers going away every year even if we do nothing wrong.   Chasing new business is often thought of by many as something to be done by marketeers and bosses.  In reality, getting new business is easy.  But it is even easier not to get any new business.  This means we get our customers to do the selling for us, or use referrals.   You see, the difference between a promotion and a business is simple - when you have to go out and find yourself another customer, what you have is a ongoing marketing promotion, not a business.  A business is where you buy a customer and then sell them many things over and over again, that is, you have an ongoing income stream. How to have an instant Referral System?  There are 5 elem...

In this age of high land cost and high staff cost, how can companies increase their sales at the least cost?  Are there proven ways that you too can win new customers effortlessly ?  By 'effortlessly', we don't mean without effort but things that you do with your heart that it seems like effortless , like when we update our status on facebook, watch videos on youtube and play games on iPad Air. There are 7 Ways that companies can win new customers effortlessly: Referrals , because what customers say are more believable than what salespeople say .  Referrals have 7 types: word of mouth referral, testimonials referral, word of social media referral, word of print referral, referral by action, referral by suppliers and referral by enemies.  Phone-Mail-Phone Marketing .  Yes, the Personal Data Protection Act, which takes effect on 1 Jan 2014, does not include marketing to companies.  That means that you can still market to companies via the phone but ca...

As a boss or entrepreneur, you could be your company's best salesperson as no one understand better than you what you are selling.  That was what the CEO of Apple, Steve Sculley, thought in 1983 when he promoted the Macintosh computer.  But we know that the Macintosh failed miserably, and by 1997, Microsoft and IBM-compatible computers took over 98% of the market share. It seems that the best salesperson can never be from your company or your industry. Unbelievable but true!  That's right, the best salesperson is actually your customer .  When Steve Jobs re-joined Apple as its interim CEO in 1998, he realized this and focused the entire company's operations to nothing but the customer. Not just focus on the customer, but focus on the customer's experience .  Once he does that, Apple's products, from the Macintosh to Macbooks to i-Pod and later i-Phone and i-Pad, sell like hot cakes.  By 2011, Apple has become the world's most valuable company and remain...