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Instant Referrals System

One of the most crucial job of a sales manager is to ensure that the business has a constant supply of new leads or new clients.  This is because we know that there is a natural attrition rate of 20% every year,  that is, 20% customers going away every year even if we do nothing wrong.  

 Chasing new business is often thought of by many as something to be done by marketeers and bosses.  In reality, getting new business is easy.  But it is even easier not to get any new business.  This means we get our customers to do the selling for us, or use referrals.  

 You see, the difference between a promotion and a business is simple - when you have to go out and find yourself another customer, what you have is a ongoing marketing promotion, not a business.  A business is where you buy a customer and then sell them many things over and over again, that is, you have an ongoing income stream. How to have an instant Referral System?  There are 5 elements:
  1. Great Product or Service.  Not just great packaging or attractive pricing, but great product. Like iPhone 6, not Note 4.
  2. Customer Contact.  You need to be in constant contact with your customers, for only when there is contact will there be action.  The best way to contact your customers regularly is to support them after the sale process
  3. Good Reason to Refer People to You.  One of the best reasons is 'what's in it for me?'  How does referring business to you help your customer?  Do they get better deals, or more committed quality service from you?
  4. Incentives.  Even with good reason, people still don't take action, because the push must come from benefits.  Incentives that attract customers to give referrals to you could be free gift or service, discount or exclusive deals
  5. Easy Way.  Finally people need to have an easy way to give you referrals.  The easiest way is to build giving referrals into your sales process. Like when they just bought from you, they are given a discount voucher that is transferable.
If you too want to have an ongoing sales, you need a Sales Success System. 

SALES SUCCESS SYSTEM

Date: 18 Dec 2014 Thu 9 am to 5 pm
At: The Plaza 02-301, 7500A Beach Rd
Fee: $398 each, $299 each for 2 & above (33% discount)

The world no. 1 Salesperson (per Guiness book of Records) Joe Girard said that sales success is about having a system. And Sales System is beyond setting sales targets and incentive structure. 

A Good Sales System has 3 elements:
1. It powers ordinary salespeople to produce extra-ordinary results; 
2. It brings in a steady flow of clients without spending an extra cent; 
3. It delivers consistent high value to clients and maximum profits for your company

Power-packed Contents Include:
 
  1. ACT 5-Ways Leverage to Increase Sales by 61.1%
  2. Top 15 Strategies to Get More Prospects cheaply 
  3. 3-Way Prospecting: Target-Offer-Copy
  4. Your Unique Selling Proposition
  5. Coming up with Offers that Win your target market over
  6. Benefits & Call for Action, especially PS
  7. Words & Phrases that Attract not Repel
  8. Jamie Smart Irresistible Influence system
  9. Influence and Persuasion with Questions and Probing
  10. Objection Overcoming system
  11. Setting up Your Referral System 
  12. Phone-Mail-Phone 7 Steps System 
  13. Networking System 
  14. Direct e-Mail, Snail Mail and Card System 
  15. Alliance System 
  16. Top 20 Ways to Get Repeat Business
  17. Ladder of Loyalty to build up Raving Fans
  18. Retrieving Lost Clients
At the end of the course, you will have set up a good sales system for all salespeople to follow.  Related articles:
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