Business and Money Tips

Often during our sales courses people ask me what's the number one skill of a successful salesperson.  It must be assertiveness. Assertiveness is not to be confused with aggressiveness.  When you push your customer to buy based on your own reason (like you have to hit your target), you are aggressive. But when you push your customer to buy because it is in the customer's interest to buy, you are assertive.   There are 3 steps to be assertive in your selling: Step 1: Teach Here you teach your prospect not just about your product's features and benefits but challenge his assumptions .  You also teach him how to take action base on what he desires. Your teaching must offer an unique perspective and must be a two-way communication .  That means asking questions and listening Step 2: Tailor After the prospect is taught on what is the right way to do things, you tailor what you have to what he desires.  It means that you have to a...