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Showing posts with the label Cracking the Sales Code

Problem with Most Salespeople: Selling customers Exactly What They Want

Most salespeople are very good in solution selling.  They find out what customers want and give them exactly what they want. For example, if the customer wants to hang a picture on the wall, they will sell them a drill.  A very good drill.  That is the problem.  The customer does not want a drill. He wants a hole.   Apple did not in 2007 give us customers exactly what we want. If so, we would be using iPhones with keypads with detached batteries and external storage cards. Instead Apple challenged its customers and give them beyond what they need. Apple used the Challenger Sale Method to create limitless enjoyment for its clients, and in turn make limitless money. To find out more about how you can dominate, not compete in the market and embark on 25 sales strategies , come for this newest sales course Cracking The Sales Code... Cracking the Sales Code (new) Date: 29 April 2015 Wednesday 9 am to 5 pm Venue: 7500A Beach Road, #02-346,

Overcoming Top 10 Challenges Effortlessly

You as the manager must help your sales team overcome their challenges or they will be drown by them.  The top 10 common challenges in sales include: Prospect has just bought from your competitor  Your pricing is too high to be considered  Your people are not aggressive enough to close the sale  Prospect has no money  Prospect has no time and mood to take a look at what you have Your supply is a problem: how to look for new customers?  Other than pricing, your delivery lead time is too long, specifications unattractive and credit period too short  Your sales team lacks motivation  Prospect only look at price and sees no value  Why Bother? Either Resign or Resigned to fate! Now these and other challenges are all overcome in our newest course: Cracking the Sales Code Date: 29 April 2015 Wednesday 9 am to 5 pm Venue: The Plaza 02-346, 7500A Beach Road (inside Parkroyal Hotel building) Fee: $398 each, $299 each for 2 & above, $199 each for 5 & above (with

Even My Kids Know These

Note: The next 'Selling the Impossible' is on 12 March 2015 Thursday 2 to 5.30 pm.   Details at  here .  Yesterday I met a Sales Director from a Fortune 500 company. He commented that many of the so-called sales training in Singapore and Asia are actually motivational and goal setting training disguised as sales training.  They often get people on the high during the course but leave them unsure of what to do after the training.   Most of the sales training do not have adequate sales strategies and techniques.  They often teach things that even 10-year old kids know: ask questions, overcome objections and close the sale.   We at www.asiatrainers.com teach people more than that. We often cover situations that people consider impossible - how to Sell the Impossible.  Many people consider the following 10 situations to be selling the impossible: Prospect has just bought from your closest competitor Your product pricing is way too high to be considered Your salespeople h

Cracking the Code with 3 Secrets

As I learnt from Duane Sparks, author of the best-selling book 'Action Selling'.    Research shows that it's more important to customers that the salesperson understand their needs than that they understand the salesperson's products and services.  Customers have a strong need to feel understood.  The mistake made by many salespeople is to assume that they know what the customer wants. Often the customer misleads the salesperson by stating what he is looking for.  The salesperson would jump the gun and go straight to propose his products and services.   This is a mistake. Even if the customer tells you what he wants, those may not be his needs.  A want is a preference whereas a need is a necessity.  We know that people don't just buy what they want, they must also buy what they need .  A good salesperson will convert all wants into needs , for needs are stronger reasons to buy.   Like you now want to upgrade your phone to iPhone 6. But if your existing

The Sky is Not the Limit and Key to Making More Money for Others

"You can make a great product, but you have to convince people that what you are selling is greater".   CEO John Sculley, in his famous speech to Apple Computer staff in 1983.  Sculley went on, "We are not selling computers, we are selling what people can do with computers.  A tool for the mind, and that, ladies and gentlemen, is limitless".  Indeed, in sales, if you just sell a product or service, you are very much limited in how much you can sell.  But  the moment you turn your selling into what your product or service can do for the customer, you can sell anything .  There is simply no limit in your selling.  Just look at the phenomenal sales of i-Pad, Xiaomi and Samsung smartphones and you will know what I'm talking about.  The following are the 5 most common ways to be limitless in your selling: The Money that Can be Made  with What You Are Selling.  As long as this money that people get is more than what they are paying, there is value in what you se