Problem with Most Salespeople: Selling customers Exactly What They Want

Most salespeople are very good in solution selling.  They find out what customers want and give them exactly what they want.

For example, if the customer wants to hang a picture on the wall, they will sell them a drill.  A very good drill. 

That is the problem.  The customer does not want a drill. He wants a hole. 

Apple did not in 2007 give us customers exactly what we want. If so, we would be using iPhones with keypads with detached batteries and external storage cards.

Instead Apple challenged its customers and give them beyond what they need. Apple used the Challenger Sale Method to create limitless enjoyment for its clients, and in turn make limitless money.

To find out more about how you can dominate, not compete in the market and embark on 25 sales strategies, come for this newest sales course Cracking The Sales Code...

Cracking the Sales Code (new)

Date: 29 April 2015 Wednesday 9 am to 5 pm

Venue: 7500A Beach Road, #02-346, The Plaza, Singapore 199591 (inside Parkroyal Hotel)

Fee: $398 each, $299 each for 2 & above, $199 each for 4 & above (with 1 FREE Seat)

To register, call 6225-1784 or 8201-4347 or email to hpa88@singnet.com.sg

Yes, the market does not consider what your nutritional products to be unique and must have. Many simply do not see a need for it.  They say that your cost is too high and cannot see the value of your proposal.   Should You Give Up or Give All You Have?

The above scenario was what Apple Inc. went through in 2010. Now Apple’s I-Pad is the world fastest selling computer. Experts say Apple has cracked the sales code and even sell ice to the Eskimos!

Apple knows it is not what you sell but how you that matters. Incorporating contents Matthew Dixon’s book ‘The Challenger Sale’ and other gurus, this course will give you the strategies and tactics that others take a lifetime to master. Focused around real life cases of selling, including your case studies, Sales Coach Andy Ng will reveal to you sales secrets that are worth billions...

Topics covered in this 1-day course of 7 hours include:

1.     Why most salespeople are having problems in selling and what to do about it

·        Problems with Lone Wolf, Reactive Problem Solver, Relationship Builder and Hard Worker

2.     Cracking the Sales Code: what is ‘Selling Ice to the Eskimos’ and how does it apply to your situation at your company now

3.     Needs and Wants focus and How to do Limitless Selling by meeting Unplanned and Non-articulated Needs and Wants

4.     Five Ways Sales Leverage to increase sales by 101% (include 25 strategies)

5.     Challenger Sale Method: The Assertive Way to Sell that Takes Control of the Sale

·        The 3 Steps in the Challenger Sale: Teach, Tailor and Take Control

·        1^st Step: Teaching for Differentiation: how to teach the prospect to buy from you so as to achieve the prospect’s real needs and wants

·        2^nd Step: Tailoring for Resonance: how to propose what decision-makers want

·        3rd Step: Take Control of the Sale - how to be Assertive (not aggressive) to ask for the sale

6.     Tom Hopkins Ways to Ask ‘Yes’ Questions

7.     Overcoming Top 3 Objections: See No Need, See No Differentiation and See No Hurry

8.     The 69 Ways to Turn Objections into Buying Impetus

9.     Closing more sales with Sun Zi Art of War and 6 of The 36 Stratagems

10.  Get Famous with Your Weakness & Sell More

11.  The Ultimate: Sell Refrigerators to the Eskimos