Business and Money Tips

As a boss or entrepreneur, you could be your company's best salesperson as no one understand better than you what you are selling.  That was what the CEO of Apple, Steve Sculley, thought in 1983 when he promoted the Macintosh computer.  But we know that the Macintosh failed miserably, and by 1997, Microsoft and IBM-compatible computers took over 98% of the market share. It seems that the best salesperson can never be from your company or your industry. Unbelievable but true!  That's right, the best salesperson is actually your customer .  When Steve Jobs re-joined Apple as its interim CEO in 1998, he realized this and focused the entire company's operations to nothing but the customer. Not just focus on the customer, but focus on the customer's experience .  Once he does that, Apple's products, from the Macintosh to Macbooks to i-Pod and later i-Phone and i-Pad, sell like hot cakes.  By 2011, Apple has become the world's most valuable company and remain...

Mention the word 'branding' and most people will only think of international brands like Facebook, Google and Apple. In reality, we are each a brand, as a brand simply means what you stand for. Today we may be a not-famous brand, but tomorrow we could be reaching out to people we never thought of before, as long as we build our brand in 5 easy ways: Know What We Stand For.  Yes, what we stand for are usually our deepest passion and innate desire to help others.  Like me AndyTheCoach, people know that I stand for coaching and teaching, for I gave up a high-figure Director post in a Japanese MNC 13.5 years ago to go into full-time coaching and training.   Do That Few People Do .  It doesn't need to be something big, all you need is that you don't do what others do and you dare to do what others don't do .  Like Steve Jobs in 1997, when he took over the interim CEO position in Apple Inc, he took just a $1 salary but asked for huge amounts of stock options...