Business and Money Tips

In this world of mobile phones and tablets, it is hard to be heard as people will hardly listen to you when you speak.  This is because everyone is so busy looking at their own screens that they will not hear your screams. Many people lamented that youngsters today have no respect for elders. Employers complained in our training courses that their employees often do not follow their instructions.  Salespeople talked about the good old days when customers would simply believe everything that they said.  Teachers increasingly find it difficult to get their message across, regardless of how hard they try. It seems that nobody listens anybody.  Is there something that we can mention so that people will listen to us immediately?  The answer is: Benefits. Benefits is the world's most common language.  It is read in the mind as ' What's In It for Me ?'  Psychologists said that the moment you mention benefits, people open up their minds and they wil...

One of the most confused communication in the business world, be it in sales or advertisements, is the concept of benefits.  Often people mistake features as benefits, and many also mistake advantages as benefits. As we know, a feature is a characteristic of what you do. Like your company has 5-day week and 14-days annual leave.  This is obviously a feature and not a benefit.  A feature can be considered as an advantage if such a feature is not common.  But in today's world, 5-day week and 14-days annual leave are too common to be considered an advantage. What about benefits?  They are not general things but things that mean something to people .  That is, p eople do really benefit from them .  So using the above example, if a person wants a career that offers fast promotion or good incentives, 5-day week and 14-days annual leave will not mean anything to him and are thus not considered benefits to him. In short, benefits are special to the per...