Business and Money Tips

Following our "First Impressions Count" article (at here ), here's the 2nd step: Seeing Eye to Eye: Face-to-Face Contacts (note: GST here means Greet Smile Thank You) As we know, customers come into your business because of your products and services, but they will only come back again when they are treated well .  A business that does not have repeat business is not a business, it is only a promotion.  How to get them to come back again?  The secret lies in your face-to-face contacts: how to make every moment extra-ordinary .  The 4 steps are: 1.  Greeting the Customer A quick smile, an interested look, and a friendly greeting are necessary.   When you greet them, say more than hello . Add something to let them know that you are happy they walked into your premise.  Eg, "Good morning, we're glad to see you".   Next, ask or explain how you can provide help and give your name.  Say "My name is Andy, and I'll be happy to help you in ...

If you are now selling base on price, do not read further. We teach people how to sell on value, not price.  Sell the sizzle, not the steak, and you can close every sale and sell ice to the Eskimos.   Even if your selling price is higher than your competitors, you will still be able to sell if you know how to add value to the customer .  There are 21 ways to add value: Better Service - comes in many forms including delivery, convenience, internet assistance, telephone answering, administration support, longer operating hours, and customer service Better Technical Support Longer Credit Terms or Higher Credit Limit Unique packaging or limited edition versions that add value to your product or service Salesperson Serving the Customer - fast prompt response, entertainment, listening, patience, problem solving, courteous service and go extra mile service Top Management Serving the Customer - imagine if the Prime Minister of Singapore serves you, price is no longer a...