1. How Xiaomi Started with Real Love for Users When Xiaomi began, its entire philosophy was built on 真心 (real heart) for its community. They co-created products with users, not for users. They kept profit margins extremely low because the mission was: “Let everyone enjoy good technology.” Their early MIUI software improvements came directly from user feedback loops. Every Friday update was a message that said, “We hear you. We care. We build because of you.” This is Love Intelligence in its purest form : Care → Listening → Co-creation → Loyalty → Growth. As a result, Xiaomi grew a fanbase, not customers. People trusted them because the love was real, consistent, and user-focused. 2. How Love Shifted Into Hype, Speed, and Market Share Obsession As the company scaled, the internal compass slowly shifted: Internal KPIs became about speed, volume, and market share , not user happiness. Marketing grew more aggressive, sometimes exaggerating product capabiliti...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com