Business and Money Tips

Love Intelligence (LQ) in Chagee’s Strategy “People buy with emotion first, logic second.” 1. Love for Culture Each cup honors tea farmers, craftsmanship, and heritage — an act of gratitude woven into commerce. 2. Love for Experience Shops are designed as sanctuaries, not fast-food counters. Customers feel seen, relaxed, and respected. 3. Love for People Training emphasizes emotional service — gentle tone, patience, attentiveness. That emotional care translates into customer devotion — the ultimate “soft power.”