Why Some Love Chagee More than Starbucks

Love Intelligence (LQ) in Chagee’s Strategy

“People buy with emotion first, logic second.”

1. Love for Culture

Each cup honors tea farmers, craftsmanship, and heritage — an act of gratitude woven into commerce.

2. Love for Experience

Shops are designed as sanctuaries, not fast-food counters.
Customers feel seen, relaxed, and respected.

3. Love for People

Training emphasizes emotional service — gentle tone, patience, attentiveness.
That emotional care translates into customer devotion — the ultimate “soft power.”

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