Most people think expansion requires huge capital, aggressive marketing, or a famous founder.
But sometimes, a company grows because it understands something much deeper, something that money cannot buy.
iJooz, the orange-juice vending machine created in Singapore, is one such example.
On the surface, it looks like a simple business: fresh oranges, squeezed on the spot, in a bright orange machine.
But beneath it lies one of the best real-life examples of Love Intelligence (LQ) in action.
Their success didn’t come from being the cheapest or the biggest.
It came from how deeply they understood, cared for, and connected with the people they served.
Let’s break down how this small Singapore company quietly expanded from HDB heartlands to Japan, South Korea, the Middle East, Europe, and beyond — powered by LQ.
1. They Loved the Customer Enough to Solve a Real Problem
Most vending machines sell sugar.
iJooz sold health, freshness, and care.
They didn’t ask, “What is most profitable?”
They asked, “What do people need to feel better today?”
A cup of fresh orange juice, squeezed right in front of you, is a simple gesture of care.
Especially in a fast-paced city, that tiny moment of nourishment feels like love.
And that is how they stood out.
While everyone was selling convenience, iJooz was selling well-being.
2. They Built Trust Through Transparency
One of the core principles of Love Intelligence is trust through openness.
iJooz machines show you everything: the oranges rolling down, the squeezing mechanism, the juice flowing into the cup.
Nothing hidden. Nothing mysterious.
In a world of artificial drinks, preservatives, and unknown ingredients, iJooz offered visible honesty.
That is Love Intelligence: the courage to let the customer see everything.
3. They Valued Community, Not Just Profit
iJooz did something most companies don’t do:
They placed machines not only in malls, but in heartland void decks, community centres, polytechnics, MRT stations, and supermarkets.
They didn’t chase only tourists or high-end districts.
They served the everyday person.
This builds emotional loyalty, the kind of loyalty AI cannot manufacture.
When a brand “stays with you” in daily life, it becomes part of your community.
This is why when iJooz went overseas, people felt comforted:
“This comes from Singapore. They care about quality.”
Community first, profit follows.
That’s LQ.
4. They Entered Japan Not with Force, but with Love
Japan is one of the hardest markets in the world to enter.
They demand quality, safety, consistency, and care in every detail.
So how did iJooz enter Japan successfully?
Not through aggressive selling, but through humble respect, partnership, and sincerity.
- They adapted the machine to Japan’s cleaning and hygiene standards
- They redesigned parts to suit Japanese expectations
- They trained local staff with patience
- They did not rush expansion
In short, they honoured Japan.
This is Love Intelligence at its finest:
Respect the culture, don’t impose your own.
5. They Never Stopped Improving the Experience
Love is energy.
Love is movement.
Love is the courage to improve.
iJooz did not stay static.
They improved everything: taste consistency, cleanliness, automation, speed, cup quality, payment methods, after-sales maintenance, and orange supply chain.
This is how a small company outperformed bigger competitors, not through money, but through care.
Care is a competitive advantage.
6. The Big Lesson: Love Intelligence Scales Worldwide
What iJooz teaches us is simple:
You don’t need to be Apple, Amazon, or Alibaba to use Love Intelligence.
You just need to love the people you serve.
And when you do that, your business expands naturally —
from Singapore to Japan, and from Japan to the world.
Because love travels faster than money.
- Love creates loyalty.
- Love creates brand trust.
- Love creates word-of-mouth without marketing.
- Love creates global possibilities for companies that once were unknown.
iJooz is not just a vending machine business.
It is a living example of how Love Intelligence (LQ) builds empires quietly, humbly, and powerfully. Read the book that people are talking about at https://asiatrainers.org/lqamazon
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