Business and Money Tips

"Search Inside Yourself" is the most rewarding training program Google has ever created for its employees.  Now you too can share in this discovery for this Search Inside Yourself method is now available to all in the form of cheap e-books (only S$5 at Google Playstore).  Search Inside Yourself works in 3 easy steps: Attention Training Self-Knowledge and Self-Mastery Creating Useful Mental Habits Attention Training Attention training is the basis of all abilities.  You train your attention so that you can relax and yet be alert at the same time: relaxed so that your mind is calm and clear and alert so that you are alert to that attention .   Self-Knowledge and Self-Mastery Using your trained attention you can observe your thought stream and your emotions with high clarity and from a third-party objectivity.  With this you will not be attached to your own feelings, you will develop a sense of equanimity and with that you will develop self-mastery and self-

‘THE 22 IMMUTABLE LAWS OF MARKETING’ book  written by Al Ries and Jack Trout is a wonderful book. I realise that we too can apply the laws to management.  In fact the world's 2 most preferred employers Google and Facebook use many of these 8 laws:  1.       Law of Leadership  – Be a Good Leader first then be a Good Manager. (Be a better manager in 4 weeks at here ) 2.       Law of Mind  –  it’s better to be the first in the mind than to be the first in the marketplace .   Once a mind is made up, it rarely changes.   So make a strong name in your people's minds that you are an Effective Manager (details at here ).  3.       Law of Perception  – management is  not a battle of ideas  but a  battle of perceptions .  All ideas is relative.   Management is a  manipulation of perceptions .  Make sure your people perceive you to be capable, that's why you cannot show your weakness in front of your team members.  4.      Law of Ladder  – move your team up the Ladd

Mention the word 'branding' and most people will only think of international brands like Facebook, Google and Apple. In reality, we are each a brand, as a brand simply means what you stand for. Today we may be a not-famous brand, but tomorrow we could be reaching out to people we never thought of before, as long as we build our brand in 5 easy ways: Know What We Stand For.  Yes, what we stand for are usually our deepest passion and innate desire to help others.  Like me AndyTheCoach, people know that I stand for coaching and teaching, for I gave up a high-figure Director post in a Japanese MNC 13.5 years ago to go into full-time coaching and training.   Do That Few People Do .  It doesn't need to be something big, all you need is that you don't do what others do and you dare to do what others don't do .  Like Steve Jobs in 1997, when he took over the interim CEO position in Apple Inc, he took just a $1 salary but asked for huge amounts of stock options tha