In The Art of War , Sun Tzu never directly uses the words “Purpose, Love, Gratitude” — those are the SuperME PLG language — but the essence of these principles runs deep in his strategy. Here’s how Purpose, Love, Gratitude show up in Sun Tzu’s thinking: 1. Purpose (志 – Will / Clear Direction) Sun Tzu starts by stressing the importance of the Dao (道) — the moral purpose or guiding principle that aligns the ruler, generals, and soldiers. “The Dao causes the people to be in complete accord with their ruler, so they will follow him regardless of their lives, undismayed by any danger.” ( Chapter 1: Laying Plans ) This is exactly Purpose in PLG — a clear “why” that inspires action beyond personal gain. Without a unifying purpose, armies (or teams) scatter in fear or self-interest. Modern SuperME Application: Leaders who anchor their actions in a higher purpose earn loyalty, unity, and resilience from their teams. 2. Love (仁 – Humanity / Care for People) Sun Tzu emphasize...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com