The Purpose Love Gratitude behind DEAR YOU

Purpose. Love. Gratitude

What Dear You Director Nan Hongchun Wants Us to Remember

Why has Dear You touched millions of hearts?

Beyond its moving story lies three simple values that director Nan Hongchun brings to life:

Purpose

Nan Hongchun has said that the purpose of making Dear You was to preserve the history of Qiaopi: the letters and remittances that overseas Chinese sent home to support their families in China. It is not merely a film about the past, but a tribute to the sacrifices, resilience, and humanity behind every letter.

Love

The film reflects Nan's deep love for Chaoshan culture and its people. His pursuit of authenticity led him to cast ordinary people instead of professional actors, allowing genuine emotions and real-life experiences to shine through.

Gratitude

The film ends with a powerful sense of gratitude: from those whose lives were sustained by the letters and remittances, and from later generations who recognise Qiaopi as a priceless cultural heritage. Gratitude transforms sacrifice into legacy.

These three values also form a timeless leadership principle.

As AndyTheCoach says:

"When you live with purpose, you naturally develop love for what you do. When you lead with love, gratitude spreads to everyone around you. And when gratitude ripples outward, the returns come back many times over."

That is the Dear You Effect.

That is Love Intelligence in action.

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