Yes. Pang Dong Lai supermarket in Henan China is a powerful modern example of a principle that is often missed in Sun Tzu Art of War: the purpose of strategy is not to squeeze the maximum out of every transaction; it is to create conditions in which winning becomes easier and sustainable . 1. 道 — Win the People Before Winning the Market Sun Tzu begins his five fundamental factors with 道 (Dao): “道者,令民与上同意也。” In warfare, Dao creates unity between leaders and their people. In business, the same principle can be interpreted as alignment between the organization and its employees. Pang Dong Lai pays employees generously, gives substantial leave, shares economic benefits and treats employees as human beings rather than merely labour costs. Founder Yu Donglai has explicitly described the logic: treat employees well → employees treat customers well → a virtuous cycle develops. That creates a powerful chain: Care for Employees → Employees Care for Customers → Customers Trust the Company → Susta...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com