Business and Money Tips

Most salespeople lose the deal before the conversation even starts. They fight on price, push harder, talk more, and wonder why buyers pull away. Sun Tzu warned about this 2,500 years ago. Those who fight head-on pay the highest price. Today’s buyers are smarter, distracted, and tired of being sold to. AI gives them options. Competitors sound the same. Discounts no longer impress. If you rely on pressure, scripts, or price cuts, you’re already late. For 39 years, Andy Ng has applied Sun Tzu ’s Art of War to real sales conversations — not theory, but deals, negotiations, and objections under pressure. The insight is simple but brutal: 👉 The best sales are won before the sale begins. 👉 The strongest closers rarely “close hard.” In this fast-moving half-day masterclass, you’ll learn 6 Art of War strategies and tactics to sell without force — and close without discounting. You will discover how to: ✅ Neutralise objections before they are spoken ✅ Position yourself where competitors ...

  ⚔️ How the Art of War Helps You Sell When There’s No Perfect Fit The Sales Dilemma We all know the rule: “Don’t sell what you have — sell what the customer needs.” But what if the customer’s needs don’t match what you offer? Do you walk away? Do you recommend your competitor? Or do you somehow create a bridge? This is where most salespeople struggle — and where Sun Tzu’s wisdom gives you the answer. 1. “Know Yourself and Know Others” – Find the Overlap, Not the Opposite “If you know yourself and know the enemy, you need not fear the result of a hundred battles.” — Sun Tzu, Chapter III Before you decide you can’t serve the customer, study both sides deeply: What is the customer really trying to achieve — not just the product they want? What hidden fears or constraints are shaping their request? What unique strengths do you possess that others can’t easily duplicate? 🔹 Lesson: Don’t match product to product — match purpose to purpose.  Even wh...

How to Increase Your Sales by 61% — The Sun Tzu Way Sun Tzu taught: “To subdue the enemy without fighting is supreme excellence.” In sales, this means: You don’t win by working harder. You win by knowing where to act, when to act, and how to act strategically. Let’s look at the 5 Key Levers of Profit Growth — and how each connects directly to The Top 6 Strategies of Sun Tzu. 1) Increase Your Target Market Mapped strategies: Knowledge Leads to Victory — research adjacent segments and partner channels. Occupy the High Ground — clarify a category you can own so new prospects self-select. Perception Management — reposition the same offer for different audiences. Example: Property agent partners with relocation firms & IDs (new ground without new ads). Action now: List 3 adjacent pools you can access via partners this week. 2) Improve Marketing Conversion Mapped strategies: Perception Management — headline reframes (“Protect your dreams,” not “Buy insurance”). Win Without Fight...

How to Win Without Fighting—The Secret to Effortless Success in Sales and Leadership ​ Are you tired of chasing customers, fighting objections, and struggling to stand out in a crowded market? ​ What if you could win without fighting, sell without pressure, and lead with purpose? ​ The answer lies in a 2,500-year-old strategy that’s transforming modern business: Sun Tzu Sales Secrets by Andy Ng. ​ For decades, sales professionals, leaders, and entrepreneurs have relied on hard-selling tactics, endless negotiations, and aggressive strategies to close deals. But the world has changed. ​ Customers are smarter, faster, and more guarded than ever. ​ Andy Ng, a global thought leader with over 39 years of experience, has redefined the way we approach sales and leadership. ​ In Sun Tzu Sales Secrets , he combines the timeless wisdom of Sun Tzu’s Art of War with actionable strategies for today’s fast-paced business world. ​ This isn’t just another Sun Tzu book. It’s a practical guide fi...

Sun Tzu Sales Secrets: Outsmart, Outlast, and Outclose If you think sales is about persuasion, pressure, or price — think again. The real masters win before the sale begins. Books that apply The Art of War to sales are rare. Books that explain it clearly in business terms are rarer. But a book written by a Sun Tzu practitioner of 40 years — with real sales and leadership experience — is almost impossible to find. Until now. The Timeless Strategy for a Modern Sales Battlefield Today’s business world is a battlefield unlike any other. AI changes how customers think. Competitors move faster. Buyers are more skeptical than ever. In this chaos, ancient wisdom becomes your new weapon. In Sun Tzu Sales Secrets , international trainer and author Andy Ng shows how 2,500 years of military strategy can help you: Turn objections into opportunities Sell with empathy, not pressure Build unshakable trust and loyalty Lead your team with calm strength and clear direction D...