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Sun Tzu Sales Secrets: Outsmart, Outlast, and Outclose

Sun Tzu Sales Secrets: Outsmart, Outlast, and Outclose If you think sales is about persuasion, pressure, or price — think again. The real masters win before the sale begins. Books that apply The Art of War to sales are rare. Books that explain it clearly in business terms are rarer. But a book written by a Sun Tzu practitioner of 40 years — with real sales and leadership experience — is almost impossible to find. Until now. The Timeless Strategy for a Modern Sales Battlefield Today’s business world is a battlefield unlike any other. AI changes how customers think. Competitors move faster. Buyers are more skeptical than ever. In this chaos, ancient wisdom becomes your new weapon. In Sun Tzu Sales Secrets , international trainer and author Andy Ng shows how 2,500 years of military strategy can help you: Turn objections into opportunities Sell with empathy, not pressure Build unshakable trust and loyalty Lead your team with calm strength and clear direction D...