Business and Money Tips

Among WeChat questions, I am often asked how can one broadcast his flyers and advertisements to the most number of people on WeChat.  Some people asked me how to increase their WeChat friends quickly so that their advertisements can reach out to the biggest number of people in the shortest time.  There are 2 fundamental issues to address here: Conversion and Reach. Conversion is the number of people that you can convert from WeChat friends to your prospects or customers.   For example, if I have 2,500 WeChat friends and I close 2 sales from my WeChat posts, my conversion rate is 0.8%.  Reach is the number of people that I reach.  Using the above 0.2% conversion rate, if I can increase my WeChat friends to 5,000, I can reach 5,000 x 0.2% or 4 people. So the question is how do I increase both my Conversion and Reach on WeChat? Today let's look at Conversion first assuming the same number of Reach. To increase Conversion you have to increase either or both ...