PLG Purpose Love Gratitude was created by Dr Vivian Passion Koh in 2020 and has been used extensively in many situations. Today let's look at how PLG is tailored for corporate leaders, government officials, and politicians:
1. Self (Leadership Integrity)
CEO: After a poor quarterly result, the CEO shares a personal reflection with staff.
Purpose: “Our vision remains unchanged—we’re here to innovate for long-term sustainability.”
Love: Admits mistakes, invites diverse views, and shows vulnerability in strength.
Gratitude: Thanks the team for staying resilient and committed through uncertainty.
2. Relationships (Cross-Agency or Team Collaboration)
Govt Director: Working with another ministry on a complex social issue.
Purpose: “We are here to serve the people, not defend departments.”
Love: Listens to all stakeholders, includes community voices in policy-making.
Gratitude: Publicly acknowledges the contributions of every agency and frontliner.
3. Work (Organizational Culture)
Corporate HR Head: Rolling out a new hybrid work policy.
Purpose: “To create an empowered, flexible, high-performance workforce.”
Love: Policy includes mental wellness support, trust-based accountability, not micromanagement.
Gratitude: Sends personal thank-you notes to managers who piloted the model.
4. Health
(Well-being Leadership)
Minister: Launching a national mental health initiative.
Purpose: “Health is not just
absence of illness. It’s our foundation for thriving.”
Love: Includes stories of
lived experiences, reducing stigma.
Gratitude: Acknowledges the
invisible work of caregivers and volunteers.
5. Contribution
(Legacy & Nation-Building)
Politician: Speaking at
National Day or retirement.
Purpose: “My role was never
about me—it was about uplifting every citizen.”
Love: Recognizes all
those who disagreed or challenged, as contributors to better ideas.
Gratitude: “Thank you for
allowing me to serve. I leave with nothing but love for this nation.”
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