How Andy uses Serve First Don't Sell in his Training Career

Andy Ng never built his training career on chasing money. Instead, he built it on one core principle: Serve first, don’t sell. This is the essence of being a SuperME — to put Purpose, Love, and Gratitude (PLG) ahead of personal gain.

✨ With SuperME: Andy doesn’t just run another “motivational” course. He helps participants face their inner conflicts, reconnect with themselves, and walk away with tools they can use immediately. People feel seen, heard, and healed — the kind of impact that makes them bring friends and colleagues to his programs. The income follows naturally.

✨ With Yijing: Instead of teaching the I Ching as superstition, Andy reframes it as a decision-making compass for leaders. He shows corporate managers how to solve complex problems, predict patterns, and manage uncertainty with ancient wisdom. The result? Clients say, “Andy’s class saved us years of mistakes.” That’s impact that creates lasting partnerships.

✨ With Sun Tzu’s Art of War: Andy teaches leaders not how to fight harder, but how to win without fighting. He equips businesses to outsmart competition, manage change, and stay resilient without burning people out. His courses have helped companies not just survive downturns but expand in them.

❤️ Andy proves that when you solve human problems with heart and authenticity, you create more than satisfied clients — you create transformation. And when transformation happens, income becomes the natural echo of the value you’ve created.