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Creativity and Innovation in Sales

Two words are often confused: creativity and innovation. Creativity is the ability to generate lots of new ideas, new concepts or new ways of doing things, including problem solving and fulfilling opportunities. Innovation is the process of generating and applying creative ideas in some specific context. Creativity is full of ideas while innovation is full of achievements. Creativity starts with a dream while innovation completes the journey. The 8 Steps to Innovation: I (The mindset) - You as the 'I' must have the mindset to want to innovate Innovation Statement - which focuses on both the problem and the upside Ideas Generation - Need to generate lots of ideas in a short period of time to be effective Ideas Selection - need to filter the 1,000 ideas into a few good ones Incubation - put some thought into the ideas' practicality Investment decision - the selling of the ideas selected Implementation  Iteration - where the innovation project is connected