Business and Money Tips

As we know, social media marketing is about social first and marketing second. Same for Sun Tzu Art of War: it is about art first and war later.   'Art' in Sun Tzu Art of War refers to how we do things, while 'War' here refers to winning in the business battlefield. Social media marketing is about how we do and not what we do.  For example, it is not about how nice your photo is on FaceBook but how you post your photo: do you post it with a positive or negative angle? On the surface, Social Media is a 201x thing, while Art of War belongs to 2,500 years ago. Yet they both share a common origin: the Yi Jing (or Book of Changes) written 5,000 years ago: life is about evolution. Social media is always evolving, while Sun Tzu Art of War is too evolving with the times as Sun Tzu advocates flexibility as the key winning strategy. Today I shall look at the 5 Elements of Sun Tzu Art of War and they can be applied in our Social Media Marketing.  Know Yourself Know Your...

What is Social Selling?  It is definitely beyond social media selling and is beyond selling. Together with Heart Selling, Consultative Selling, Key Account Selling and Attraction Selling, Social Selling is considered more effective. It is definitely way above Hard Selling and better than Problem Solving Selling.  Social Selling has 8 key elements: You Sell without Selling , because you are never selling and only Socialising. Make friends, not make sales.  Share, not Sell. You share matters that people are most concerned with, and people will be connected with you. When people are connected with you, they will buy from you without you selling at all. Making friends take priority over making mone y . So you would rather lose the sale than lose a friend You have to put making a sale or presenting out of the back of your mind . In other words, you simply make friend and that's it. You don't make friend because you want to present your friend with something, right? G...