Skip to main content

Social Selling: No Friend, No Sale?

What is Social Selling?  It is definitely beyond social media selling and is beyond selling. Together with Heart Selling, Consultative Selling, Key Account Selling and Attraction Selling, Social Selling is considered more effective. It is definitely way above Hard Selling and better than Problem Solving Selling. Social Selling has 8 key elements:
  1. You Sell without Selling, because you are never selling and only Socialising. Make friends, not make sales. 
  2. Share, not Sell. You share matters that people are most concerned with, and people will be connected with you. When people are connected with you, they will buy from you without you selling at all.
  3. Making friends take priority over making money. So you would rather lose the sale than lose a friend
  4. You have to put making a sale or presenting out of the back of your mind. In other words, you simply make friend and that's it. You don't make friend because you want to present your friend with something, right?
  5. Group is more important than individuals. Social means the society, thus social selling is about benefiting the society more than benefiting the individual
  6. No Rejections or Objections at all. In social selling, because you don't sell at all but only share, you have no objections or rejections. If you face objection or rejection, you're not doing social selling but only selling. For in social selling, you don't propose at all. You just simply make friends. And if people don't accept your friendship, there is no rejection, only a friend in the making!  
  7. Ultimately Social Selling will lead to a sale, that's why it is called social selling and not social gathering. But the sale only comes after the connection is built. There is no selling at all because your friend will simply buy from you without you asking, for they treat you like a friend and want to support you. 
  8. With Social Selling, continuous selling is unnecessary. This is because people are so connected with you that they will just keep on purchasing without you asking. Just look at the yearly or once-in-two-years upgrade of iPhones and you'll know what I am talking about. People feel so connected with iPhone that they will become life-long customers. That must be the goal of social selling, isn't it?
By Andy Ng, Sales Trainer Coach with www.AsiaTrainers.com and producer of 91 training videos at www.youtube.com/AndyNgCoach 
Labels:

Comments

Post a Comment

Popular posts from this blog

If Not You, Who Else?

I learnt this very powerful 5-word phrase from Singapore's highest ever box-office movie ever: "Ah Boys to Men II". In one scene, the recruits were about to start their 3-day field camp.  Their Officer-in-Command asked them, "Before we moved out, anybody not feeling well?"  All the soldiers replied loudly, "No Sir!!!" "Gentlemen", continued the Officer, "Every time the training gets tougher, one thought comes to your mind, 'Why Must I Serve National Service?' "My answer to you is, 'If Not You, Then Who Else?'" Wow!  What a powerful phrase!  If Not You, Who Else may mean: You are the most suitable person, and we can't find anyone better than you.  This is appreciation at the highest level How can you push this responsibility to someone else? I am making a request to you specifically, please don't reject my request Can you find me another person more suitable than you? Please refer me anot...
Post a Comment
Read more

No More Panting Since Changing My Mobile Number: Mobile Numergology Power

1 comment
Read more

Kindness as a Way of Life: How Kindness can Reward You 6 Times Over

Kindness as a Way of Life by Andy Ng Kindness is a universal language that transcends cultural boundaries, enriches human connections, and has the power to transform lives. It goes beyond mere acts of charity or random good deeds. To me, kindness, when practiced as a way of life, becomes a profound philosophy that can shape our interactions with others, the world around us, and even our own well-being. In this article, we will explore the multifaceted aspects of kindness as a way of life, touching on non-violent communication, the limitations of traditional charity, the potential harms of helping, the deliberate cultivation of kindness, and the incredible rewards it brings. 1.       Non-Violent Communication Non-violent communication (NVC) is a key component of practicing kindness as a way of life. Developed by Marshall B. Rosenberg, NVC emphasizes empathetic communication that seeks to understand and connect with others on a deeper level. It encourages ...
1 comment
Read more