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Showing posts with the label Secret of sales

First 3 Scrolls from Ancient Syria

The first 3 scrolls from "The Greatest Salesman in the World" book by Og Mandino Scroll Number 1: Today I Shall Begin a New Life Failure is man’s inability to reach his goals in life, whatever they may be The difference between those who fail and those who succeed lies in their habits I shall form good habits and become their slave An act becomes easy through constant repetition Scroll number 2: I will Greet this day with Love in my heart I will remain no more a peddler in the marketplace My reasoning they may counter; my speech they may distrust; my apparel they may disapprove; my face they may reject; and even my bargains they may suspect; yet my love will melt all hearts Love is my weapon to open the hearts of men, love is also my shield When I confront each whom I meet, I address him and say in silence and to myself, “I love you” Most of all, I will love myself and love all mankind With love I will increase my sales a hundredfold and become a great sal...

Secret Art of War in a Mandarin Shirt

What's the best way to turn a weakness into a strength and sell it like hotcakes?  The ancient Secret Art of War taught us that the use of deception is the most powerful way to change people's perception. Instead of avoid mentioning your product's weakness, mention all your weaknesses upfront. When you are open about your weakness, you convey the perception that you and your organization are honest and trustworthy. This puts you in a position to be more persuasive when promoting your genuine strengths.  This stratagem of exposing your weakness can be used in negotiation. Your negotiating partner is likely to see you as more trustworthy if you mention your weakness upfront rather than having it to be discovered later. The same goes for direct sales. If your product is more expensive, say you're sorry that your company's offer may not be seen as generous for customers, but you have no choice but to mention the reasons why it is more expensive. In short, when ...