Business and Money Tips

Whenever I ask business owners the question, 'What is the purpose of a business?' I often get the following response: 'To make a profit!’ That answer pinpoints why so many businesses struggle to survive, let alone grow. That answer is centred on the desires of the business owner, not on the needs and desires of their customers. Imagine walking up to a potential customer and saying, 'Hello. My purpose is to make a nice, big profit from you today!'   That would be what we call a 'repelling' action, not an 'attracting' action.  Here's a much more powerful and profitable definition of the purpose of a business: To attract and serve the needs of as many customers as possible at an acceptable profit. Did you notice where the profit came in? Not at the beginning where most people put it, but at the end. Profit is the 'result' of how well you serve your customers needs. Focus on serving your customers better than your competition --...