The first thing that comes into people's mind when you ask them to increase sales is "Where do I advertise?" Next is to increase the salaries of salespeople. After that, you've got to increase the marketing budget and so on. They are all costly ways with no sure guarantee of success. No wonder they say many people would prefer to not increase sales for fear of wasting money! It doesn't have to be this way. Companies can always increase their sales without incurring a single cent. In fact, many of them have realized that not only there is no cost involved, you can actually make money from increasing sales . Here's how it works: You send your salespeople for trainin g that teaches them how to increase sales by say, 61.1%. Since the Singapore government funds 60% of the training cost under PIC Productivity and Innovation Credit, your net cost of the training is 40%. But under the PIC Bonus scheme, your company will receive a...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com