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7 Jun 2014

The Unbelievable 5 Costless Ways to Increase Your Sales

The first thing that comes into people's mind when you ask them to increase sales is "Where do I advertise?"  Next is to increase the salaries of salespeople.  After that, you've got to increase the marketing budget and so on.  They are all costly ways with no sure guarantee of success.  No wonder they say many people would prefer to not increase sales for fear of wasting money! 

It doesn't have to be this way.  Companies can always increase their sales without incurring a single cent.  In fact, many of them have realized that not only there is no cost involved, you can actually make money from increasing sales.  Here's how it works:
  1. You send your salespeople for training that teaches them how to increase sales by say, 61.1%.  Since the Singapore government funds 60% of the training cost under PIC Productivity and Innovation Credit, your net cost of the training is 40%. But under the PIC Bonus scheme, your company will receive another 100% of the training cost.  That means that you'll get back 160% of what you spent!  Unbelievable but true!  Refer to here for details or click here for course. 
  2. Even if you don't do step 1 above, you can give your salespeople a big incentive for increasing sales.  If your gross margin is 30%, you can give your salespeople 20% of the sales as sales commission and your company still make 10%.   Unbelievable but true!  
  3. You can also skip the above 2 steps and go straight to your customer.  Give your customers a big referral incentive that's below your gross margin.  It works the same way as sales commission above. 
  4. For those that don't like to do anything to get new customers or new sales transactions, you can always focus on increasing the average spending of your customer.  Read this for details on the 36 ways to increase average dollar sale.  
  5. Finally, for those that really want to do nothing and see your sales increase, it is still possible.  Do Mindful Selling, that is, be very mindful in your business and you'll see your sales boom.  There is a good article on this at here called "20 Ways to do Mindful Selling".  
By Andy Ng, Sales Trainer at Asia Trainers, the creators of Magnetic Selling DVD, and courses including Sales Power, Cracking the Sales Code and Successful Selling Strategies.  Related articles:

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