Skip to main content

The Unbelievable 5 Costless Ways to Increase Your Sales

The first thing that comes into people's mind when you ask them to increase sales is "Where do I advertise?"  Next is to increase the salaries of salespeople.  After that, you've got to increase the marketing budget and so on.  They are all costly ways with no sure guarantee of success.  No wonder they say many people would prefer to not increase sales for fear of wasting money! 

It doesn't have to be this way.  Companies can always increase their sales without incurring a single cent.  In fact, many of them have realized that not only there is no cost involved, you can actually make money from increasing sales.  Here's how it works:
  1. You send your salespeople for training that teaches them how to increase sales by say, 61.1%.  Since the Singapore government funds 60% of the training cost under PIC Productivity and Innovation Credit, your net cost of the training is 40%. But under the PIC Bonus scheme, your company will receive another 100% of the training cost.  That means that you'll get back 160% of what you spent!  Unbelievable but true!  Refer to here for details or click here for course. 
  2. Even if you don't do step 1 above, you can give your salespeople a big incentive for increasing sales.  If your gross margin is 30%, you can give your salespeople 20% of the sales as sales commission and your company still make 10%.   Unbelievable but true!  
  3. You can also skip the above 2 steps and go straight to your customer.  Give your customers a big referral incentive that's below your gross margin.  It works the same way as sales commission above. 
  4. For those that don't like to do anything to get new customers or new sales transactions, you can always focus on increasing the average spending of your customer.  Read this for details on the 36 ways to increase average dollar sale.  
  5. Finally, for those that really want to do nothing and see your sales increase, it is still possible.  Do Mindful Selling, that is, be very mindful in your business and you'll see your sales boom.  There is a good article on this at here called "20 Ways to do Mindful Selling".  
By Andy Ng, Sales Trainer at Asia Trainers, the creators of Magnetic Selling DVD, and courses including Sales Power, Cracking the Sales Code and Successful Selling Strategies.  Related articles:
Labels:

Comments

Post a Comment

Popular posts from this blog

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years.  Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself?  At least I have better discipline".  It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...
Post a Comment
Read more

Have You Found Your Sun Yi and Teresa Teng?

I n the long, unfolding history of the Chinese-language music scene, "The Moon Represents My Heart" 月亮代表我的心 stands as an unsurpassable milestone. Yet, the journey of this globally renowned masterpiece, a song that would eventually captivate the world, was fraught with setbacks: it was once dismissed as "trash" by its own creator and tossed into a wastebasket, later suppressed by official policy as a "banned song ," and initially failed to gain any traction when performed by two different singers. The dramatic turnaround in this song’s fate is not merely a musical legend; it offers a profound life lesson: the greatest stroke of luck in life is not about how perfect you are, but about encountering the "right people", those who truly understand you, support you, and help you realize your potential, at exactly the right moment. I. The First "Right Person": A "Talent Scout" Who Recognizes Your Worth In the early 1970s, composer T...
Post a Comment
Read more

How to Use Zoom Cloud Meetings Effectively

(Read also How to Secure Your Zoom meeting ) Other than Zoom Cloud Meeting, you can use other video conferencing platforms like Google Hangouts, Skype and WeChat Video Conference.  Zoom is the most popular because it is free and is easy to use, especially on the phone .  Here's how you can use Zoom effectively: Use a laptop, not your phone or tablet, especially when you are hosting a meeting.  On a laptop, you can see everything: the PowerPoint screen that you are sharing, video of all participants and the group chats.  You can easily type on a laptop and this is useful when you are translating or doing detailed explanations.   The host of the zoom meeting should mute everyone at the settings and only unmute them when they speak.  Participants can indicate that they want to speak by raising their hands before speaking Use earpiece or headsets or wireless earbuds so that you have a better concentration of the voices in the meeting and not be d...
15 comments
Read more