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The Latest Buzzword in Sales: Enchantment

Me with Andy Koh, a super salesperson of Organo lingzhi coffee
Enchantment is the feeling of being attracted by something interesting, pretty, dynamic or captivating.  Like when you pass by the street and got attracted by a poster.  When applied in sales, it can be a very powerful technique.

As I learnt from Guy Kawasaki, enchantment in sales is all about changing people’s hearts, minds and actions by providing them with a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person’s best interests at heart, too.  

As we know, people don't buy goods and services, they buy experiences.  That's the reason why Apple's fans swear to using iPhones: Apple provides a unique experience as Apple is the only smartphone company that controls both hardware and software.

By far the best experience you can provide to anyone is their own experience: how you can enhance their life experiences when they become your customer.  With that they can achieve their vision and realize their dreams. 

Like in our training: our clients do not just stop after attending our course.  We continuously enchant them with our weekly power tips sent via e-mail.  On top of that, they can also assess to our full range of articles on our blog www.AndyNgTrainer.blogspot.sg.  In fact, many of them become our raving fans by referring our programs to their friends.  Most importantly, we have their best interest at heart: we provide free coaching, advise or counselling on any issues relating to work.  No wonder some of them said that becoming a client of Asia Trainers is like joining an exclusive club, just that our club has no joining fees and no expiring date.

Here's what you can do to apply enchantment in your sales:
  1. Get closer to your clients - go beyond money
  2. Understand your clients' purpose: why they do what they are doing now
  3. Provide your clients with a powerful vision: what they can do more in future base on their purpose
  4. Provide your clients with an unique experience that's interesting on a continuous basis.
By Andy Ng of Asia Trainers, details of courses at here. Related articles:
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