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The EASE Way to Handle the Most Freezing Moments

You see this all the time: the salesperson does his job well in the sales presentation.  The prospect too showed much interest in what he has.   Everything seems to be smooth, until the prospect said "No" and the salesperson simply freeze.  This is the Frozen moment . Fret not, because an objection is not the end of the world.  Unknown to many, a sales objection is simply an indication that the prospect has interest in what you have. Otherwise, why would he want to object you?  It is also a sales negotiation process, and you need to win it over with tact. The way to handle the sales objection is to take it easy, using our EASE method: E mpathy, A sk Questions to clarify, Serve the S olution and E xcite them of the rewards of going forward. Empathize with their objection and never argue with them . Empathize means that you feel what they are feeling now.  If they say it is expensive, you can say, "I understand how you feel, most people felt the same way too, un