Business and Money Tips

In this age of high land cost and high staff cost, how can companies increase their sales at the least cost?  Are there proven ways that you too can win new customers effortlessly ?  By 'effortlessly', we don't mean without effort but things that you do with your heart that it seems like effortless , like when we update our status on facebook, watch videos on youtube and play games on iPad Air. There are 7 Ways that companies can win new customers effortlessly: Referrals , because what customers say are more believable than what salespeople say .  Referrals have 7 types: word of mouth referral, testimonials referral, word of social media referral, word of print referral, referral by action, referral by suppliers and referral by enemies.  Phone-Mail-Phone Marketing .  Yes, the Personal Data Protection Act, which takes effect on 1 Jan 2014, does not include marketing to companies.  That means that you can still market to companies via the phone but ca...

By now the whole world realizes that Apple's iPad Air has broken another new record for tablet sales.  Many people wondered what makes Apple successful while others like Samsung and LG are still fighting hard? According to my teacher Andy Ferrari Norman, there are 5 Selling Rules to follow: Non-self. Yes, selling is about not focusing on yourself but on your customers .  You need to find out what customers want and give it to them.  Selling is not about the seller's ego but making customers heros.  Apple has obviously focused on the user's experience and not the brand awareness.  The App Store it created is second to none.    Impermanence : selling is about creating new things every now and then and making things non permanent .  That's why Apple has product upgrades every 12 months or so. Interconnectedness :  As everything changes, everything in this world is connected.  Apple pays attention to the connectivity of things : its...