Business and Money Tips

One of the most crucial job of a sales manager is to ensure that the business has a constant supply of new leads or new clients.  This is because we know that there is a natural attrition rate of 20% every year,  that is, 20% customers going away every year even if we do nothing wrong.   Chasing new business is often thought of by many as something to be done by marketeers and bosses.  In reality, getting new business is easy.  But it is even easier not to get any new business.  This means we get our customers to do the selling for us, or use referrals.   You see, the difference between a promotion and a business is simple - when you have to go out and find yourself another customer, what you have is a ongoing marketing promotion, not a business.  A business is where you buy a customer and then sell them many things over and over again, that is, you have an ongoing income stream. How to have an instant Referral System?  There are 5 elements: Great Product or Service .  Not just