Business and Money Tips

Today let AndyTheCoach analyse for you how Zhang Junjie, founder and CEO of CHAGEE (茶姬), used the SuperME framework, Yijing, and Art of War, to start and succeed in his own business.  Who is Zhang Junjie? Zhang Junjie, 30 and now a billionaire, is the visionary CEO who transformed CHAGEE from a traditional tea brand into a regional lifestyle icon, known for premium Chinese tea culture served in modern formats. From 2017 to 2025, CHAGEE expanded rapidly across China, Singapore, Malaysia, and USA. It is listed in NASDAQ with a market capitalization of US$3 billion.  How Zhang Junjie Embodied SuperME Principles 1. Purpose (天命 Tianming) — Return to Roots with a Modern Vision He believed tea is not just a drink. It is a cultural identity, a daily ritual, and a way to feel proud of Chinese heritage. He didn’t enter F&B to chase trends — he entered to reclaim pride in Chinese tea. This strong Purpose energy helped him make bold, clear decisions that inspired both staff and custom...