Business and Money Tips

From Zero to Hero: How CHAGEE's Founder Turned Chinese Culture into a Global Dream What if you started with nothing, no wealth, no powerful connections, and little education, but dared to build a global brand? That is the inspiring story of Zhang Junjie (张俊杰), founder of CHAGEE (霸王茶姬). His journey was far from easy. His parents died, and he left school at 10.  Zhang entered the workforce young. He started in the tea industry at the frontline, learning how to prepare drinks,  serve customers, sweep the floors and operate stores. But he had a dream far bigger than selling tea. Why could coffee become a global lifestyle through Starbucks, while Chinese tea, with thousands of years of history, could not achieve the same? In 2017, he founded CHAGEE in Yunnan, China. Instead of simply copying conventional bubble tea brands, Zhang drew inspiration from Chinese culture, opera, history and the centuries-old tradition of tea drinking. His ambition was bold:  Bring Chinese tea cultu...