Business and Money Tips

  The One Sun Tzu Strategy Lego Employed Most: “Know yourself and adapt to the terrain” (Sun Tzu: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”) Let’s break this down into the Top 3 Sun Tzu Strategies Lego applied during its turnaround: 1. Know Yourself — Rediscover Your Core 🏯 “He who knows himself will win half the battle.” What Lego did: In the 1990s, Lego expanded into theme parks, clothing, video games, and movie licensing — but lost sight of its core identity . After losing money and nearly going bankrupt by 2003, the new CEO Jørgen Vig Knudstorp cut distractions and returned to Lego’s core DNA : Simple bricks Creative building Child-led imagination ✅ Sun Tzu Principle : “Victory begins with alignment.” You cannot win if your army doesn’t know its own strengths. 2.  Adapt to Terrain — Partner Instead of Compete 🛣 “The good general adapts to the terrain.” What Lego did: Lego stopped fi...