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The 'King' Who Bends So Low So Serve You

The King of Socks Who Bent Low to Serve Long before the modern corporate world started talking about "customer centricity," my father was practicing it at the stalls of Trengannu Street. He ran our family’s socks stall, a place famous for having a wide selection for every imaginable occasion, from rugged work socks to delicate women’s stockings.  But it wasn't the inventory that kept them coming; it was the man. He was known in Chinatown as the ' King of Socks ', because people from all over Singapore and Malaysia would come to buy from him.  To ensure a customer went home with the perfect fit, my father, without a moment's hesitation, would bend low, kneeling on the dirty ground, to inspect their feet. He would patiently advise them on the right material for their specific situation. And his pricing? Always transparent, always affordable, with absolutely no gimmicks. He treated every single customer with the exact same level of devotion, completely indifferen...