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Showing posts with the label Sales Value

The 36 Stratagems that Made McDonald's Rich

Throughout the world serving 69 million customers every day, the world's largest and most profitable restaurant group earns net profits as high as 20% of its sales.  From New Delhi to China, from Tanzania to Singapore, every time when you order something at McDonald's counter, their staff will inevitably ask you one question: Do You Want to Up size? In fact this single question made McDonald's rich.  Notice that McDonald's did not ask you other questions that most salespeople ask, including, "Can you give us some referrals?", "Do you want to become our member to enjoy discounts?" or "Can you please come back next week?" etc. If you answer no to the above 'Up size' question, McDonald's staff will next ask you, "Do you want an apple pie to go with your meal?"  If you still answer no to this question, the staff will ask you "Do you want to add $1 to get the limited edition Minion toy?" All the questions