Over the weekend, I learnt a very powerful lesson from Simon Sinek at TED: the WHY HOW WHAT model of high performance Most people are very good in explaining WHAT, like a manager telling his team member what are the things to do to get a job done right. Many managers are even better in detailing the HOW, like all the SOPs and procedures to do the WHAT. Almost no mangers bother to explain the WHY : the purpose and reason behind the reason for doing the task. We all know that without a strong WHY, there is little push for a person to do a job well. That’s why many people produce mediocre work: they just go through the motion and getting all the steps done right but you as a manager know that something is missing . It’s the little thing that’s missing that is causing performance to be average and not great. That little thing is the WHY. You sell, Apple's Steve Jobs did not go out to tell people what are its products, their features and
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com