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Showing posts with the label Iteration

The Reason Why Samsung's Sales Drop

According to Samsung, its market share for smartphones has declined by 28% as at June 2014.  The market share now stands at 25%, compared to 35% in 2013.  Samsung attributed the drop in business to the onslaught of cheap smartphones from China (they never mentioned Xiaomi, but we all know who they're talking about).   So is it true that your competitors take away your business?    We know that even if you half your price, you may still not able to beat your competitor.  (read here for explanation) If you look at the models introduced by Samsung in 2013 and 2014: they are all iterations, that is, incremental improvements over the previous models. Whether it is Galaxy Note 4, S5, Alpha or Note Edge, they all spotted faster processors, sharper screens and higher pixels for cameras. All these are good, but they are just iterations and not major improvements or quantum leaps, unlike the revolutionary Note and S 2 in 2011.  The point is not whether they are good, but the previous