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It's okay to Lose Everything but Not This in Your Business

I dare to claim that a healthy cash flow is even more important than your business's ability to deliver its goods or services! That may be placing a bit too much importance on your cash flow, but consider this: if you fail to satisfy a customer and lose that customer's business, you can always work harder to please the next customer. But if you fail to have enough cash to pay your suppliers, creditors, or your employees, you will be out of business!   A healthy cash flow is an essential part of any successful business.  It is just like blood flow in your human body.  We know that if your blood is not flowing smoothly in your body, you will suffer stroke and eventually die.  Same as business.  If cash is not flowing smoothly in your business, your business will be stuck and eventually fail. No doubt about it, proper management of your cash flow is a very important step in making your business successful. So understanding cash flow is the first step in effectively man